Bud On Tour

Bud On Tour can best be described as my passion project. Bud On Tour is a play on the words “Love On Tour,” Harry Styles’s most recent world tour. Bud On Tour is a branding project. The brand is applied to a line of cannabis products, which are inspired by a handful of his songs. The brand identity is playful, incorporating retro styles and colors.

Bud On Tour Logo

I started with the logo, which is cannabis flower in the shape of a heart nested in between the words “Bud On Tour” and “Harry Styles.” The main logo colors are green and off-white.

Color Palette

Branded Bags

Next, I created branded bags. The design for these was inspired by the logo, and meant to have the same feel.

Branded Pre-Roll Cones

Strain Specific Bags

Then, I created strain specific bags. I designed these bags around four different song titles: Late Night Talking, Music For A Sushi Restaurant, Daydreaming, and Two Ghosts. The “Two Ghosts” design was reused from another project I did early on in my college career.

More Berries Logo

Next, I designed the logo for “More Berries,” an edible line presented by “Bud On Tour.” I had the idea to make a spin-off edible brand because Harry Styles makes many fruit references throughout his discography. “More Berries” comes from the lyrics of hit single Watermelon Sugar: “I want more berries.” I thought these fruit-related songs would better align with edibles rather than flower. Having more than one brand is very common in the cannabis industry, as it allows one company to take up more of the market share.